OCR Level 3 Extended Diploma in Digital Media Production

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OCR Level 3 Extended Diploma in Digital Media Production

Who is this course for?

This course is designed to provide students with the skills and knowledge required to pursue a career in a range of media industries including, but not limited to: television, advertising, marketing/PR, audio production and publishing.

Progression is either to degree level study or direct to the workplace.

 

What are the entry requirements for the course?

Minimum five GCSEs at grade C (Grades 4) or higher, must include at least English or Maths 

If you are unsure if you meet the entry requriements, please contact us.

Mature students or those with alternative qualifications/experience will be considered on an individual basis.

 

 

 

 

How long is this course?

A two year full-time course commencing September 2017, ending June 2019

 

What will I study on this course?

The course comprises 18 individual units over 2 years.  Units are a mixture of theoretical/academic & practical/skills-based topics.

Analysing media products and audiences. This unit helps you to understand media institutions, how they work and the products they produce. You will learn about production processes, target audiences, distribution and marketing through the analysis of media products. 

Scriptwriting for media products.  In this unit you will learn about scripts and the part they play in a range of media products. In response to a client brief, you will generate a range of ideas and then use one of these to produce a draft script for a media product.  Having presented your idea to the client, you will then use the feedback gained to revise your script ready for production. 

Planning and pitching a print-based media product.  In this unit you will learn about print-based media products and the importance of research and planning when producing them. You will understand how to generate and select ideas for your own print-based media products and pitch them to an editor, a client or a focus group. You will then use the feedback gained from the pitch to inform further development of your production plan. 

Producing a print-based media product. In this unit you will produce pre-production materials and carry out relevant recces and risk assessments to ensure that they can work safely in production stages. You will identify and resolve any relevant legal and/or ethical issues associated with the print media product that you plan to produce. You will then produce and edit print materials for use in a final product.

Planning and pitching an audio-visual media product. In this unit you will develop an understanding of audio-visual media products and the importance of research and planning to produce them. You will generate and select ideas for your own audio-visual media products and pitch them to an editor, a client or a focus group. You will then use feedback gained from your pitch to inform the development of your production plan. 

Producing an audio-visual media product. In this unit you will produce pre-production materials and carry out relevant recces and risk assessments to ensure that they can work safely in the production stages. You will identify and resolve any relevant legal and/or ethical issues associated with the audio-visual media product you are producing. You will then produce and edit materials that will be used to create a final audio-visual media product. 

Audio-visual advertising media. In this unit you will learn about advertising campaigns and how audio-visual advertising media is used within them. You will learn how to plan an advertising campaign for a product and will present your ideas to a client for feedback. You will then use the feedback to refine your idea and produce an original advertisement to be used within an advertising campaign. 

Producing an audio media product. In this unit you will producd pre-production materials and carry out relevant recces and risk assessments to ensure that you can work safely in production stages.  You will identify and resolve any relevant legal and/or ethical issues associated with the audio media product you are producing.  You will produce materials that you can use and edit to create a final audio media product. 

Production roles in media organisations. In this unit you will learn about the production job roles available within the media sector and their contribution to the production process. You will undertake a range of production roles and identify the skills that they already have and those you need to develop to enable you to carry out a production role within a production team.

 

What Qualification will I gain?

OCR Level 3 Extended Diploma in Digital Media Production, which is equivalent to 3 ‘A Levels’ for a total of 120-420 UCAS points (depending on grades achieved).

 

What does this course lead on to?

•      Study at degree level in media or related fields
•      Employment within a wide range of media and communication industries

 

How much will it cost?

  • £36 per year subscription fee
  • £61 per year course material fee
  • There may also be an off-island study trip – cost to be confirmed

 

How can I find out more?

For further information, please contact Employability on 608752 or email employability@highlands.ac.uk

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